BREAKTHROUGH PERFORMANCE
WITHOUT BREAKING DOWN
STRENGTH
Endurance
Hybrid
Integrated strength and endurance coaching for runners, cyclists, triathletes and hybrid athletes who want to push limits and stay whole.
Push limits.
Stay whole.
Chasing big goals is not the problem.
The problem is how most people are taught to do it.
Train harder.
Add more volume.
Chase marginal gains.
Performance improves — until the body pushes back.
Progress becomes fragile.
Niggles become normal.
Performance comes at the cost of the human.
The Whole Way is for endurance and hybrid athletes who
refuse to choose between high performance and staying whole.
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Apply the right stimulus to drive meaningful adaptation — strength that transfers, conditioning that improves performance, and sessions that move you forward.
Not random volume.
Not junk miles.
Intelligent progression. -
Build the capacity to adapt.
Layer intentional recovery, nervous system regulation and intelligent structure so training stress becomes something you can sustain, not just survive.
Performance compounds when the body can absorb the work. -
Build an intelligent system that considers the whole human.
Performance goals and life demands don’t exist in isolation, they interact. Sport should expand your life, not consume it.
Channel your ambition into a structure that supports sustainable, compounding progress — not just race-day results.
Develop in a way that makes you more capable beyond the finish line.
breakthrough performance without breaking down
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“Joe was instrumental in helping me win gold at the Paris Paralympics.”
I have worked with Joe for 10 years + and cannot recommend him enough. He always goes above and beyond to come up with creative solutions when I get injured and was instrumental to me winning gold in the Paris Paralympics. Always a great laugh but very serious about getting the best out of you as an athlete. Thanks for everything Joe!
Megan Richter -
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"50 to 44 minute 10K in five weeks — with significantly less knee pain.”
Joe’s knowledge & programming is excellent. Worked with him as an athlete for years and now as someone who just enjoys training and getting better. Went from a 50 minute 10k to 44 minutes off a 5 week block of sessions and experiencing significantly less knee pain through strength programming and mobility too.
Georgia Pexton -
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"Aimed for sub 5:30 and hit 5:04 in my first triathlon"
After retiring from professional squash I decided to give triathlon a go and signed up to Ironman Italy 70.3. I want to thank to the Whole Way Performance for training me for this , as I was aiming for sub 5:30 but managed to hit 5:04 in my first triathlon. I’m looking forwards to going sub 5 now or going the whole way for the full Ironman.
Stuart Macgregor
ways to work together
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Bespoke support integrating strength, endurance and intelligent recovery into a clear performance pathway.
For individuals pursuing ambitious goals who want coaching aligned to training, racing and long-term development.
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Structured coaching delivered remotely, designed around your schedule, training environment and performance goals.
Hybrid options combine online programming with targeted in-person support where needed. -
Small-group environments designed to develop endurance, strength and technical quality through structured, scalable coaching.
Built for committed athletes who value progression, coaching input and shared training momentum. -
Use targeted testing and performance diagnostics to understand strengths, limitations and where progress should come next.
A clear way to identify priorities, guide decisions and sharpen training focus. -
Curated challenges and group events that create shared momentum, clear targets and meaningful physical experiences.
Designed to test capacity, build confidence and bring training to life beyond the weekly routine. -
Applied workshops and coaching education built around performance problems, practical solutions and sport-specific understanding.
Designed for athletes, clubs and teams who want deeper insight that improves training quality.
One system. Multiple pathways.
Each adapts to your sport, your goals and how you want to train.
YOUR SPORT.
YOUR PATH.
RUNNING
SPEED THAT HOLDS
Explore Pathway →
CYCLING
POWER THAT LASTS
Explore Pathway →
TRIATHLON
GO THE DISTANCE
Explore Pathway →
HYBRID
STRENGTH X ENDURANCE
Explore Pathway →
Don’t see your sport or chasing something a little different?
From bobsleigh to decathlon, mountain marathons to paralympic performance.
The Whole Way has supported athletes across more than 20 sports. If your path doesn’t fit a box, let’s build it together.
AREAS OF SUPPORT
INTEGRATED STRENGTH
Strength that supports performance without competing with your sport.
SPEED & ENDURANCE
Develop pace, aerobic capacity and repeatable endurance for your goal.
TECHNICAL DEVELOPMENT
Improve movement quality, mechanics and sport-specific efficiency.
REGULATION & RECOVERY
Build the capacity to adapt, regulate stress and recover intentionally.
RACE PREPARATION & EVENT STRATEGY
Training structure, pacing and preparation for key events.
PERFORMANCE TESTING & DIAGNOSTICS
Use targeted profiling and analysis to uncover key performance priorities.
DURABILITY
& RESILIENCE
Build tolerance to load and reduce fragility under pressure.
HUMAN PERFORMANCE
COACHING
Build training that works with real life and supports growth beyond sport.
COACHING LOCATIONS
Delivering integrated performance coaching across Birmingham and beyond.
Built around flagship environments including Alexander Stadium and Achieve Functional Fitness, with additional coaching delivered across Birmingham’s wider training environments.
Train in person, online, or combine both around your goals and schedule.
the coach behind the whole way
Joe Watkins brings over a decade of experience inside elite sport and national performance environments, supporting athletes from development level through to Olympic podium success.
Through the Whole Way, that experience is brought into the real world, helping runners, cyclists, triathletes and hybrid athletes push limits intelligently and build performance that lasts beyond finish lines.
Joe lives the philosophy he coaches, pursuing ambitious hybrid challenges and self directed adventures that reflects his deeper idea of performance and a fuller way of living.
Every athlete is on their own path.
Some need strength integrated into existing training. Others need full performance coaching built around a specific goal.
The right level of support depends on where you are now, what you are aiming for and the realities shaping it.
Support can be delivered in person, online or through a hybrid approach depending on what fits best.
If you're ready to train with ambition, adapt intelligently and build beyond the finish line, the next step is a conversation about the support that fits best.